Practice Tools

Table Talker

The table talker is a powerful tool for front of house staff or the optometrist to use to explain what the SPECTRALIS 4D HD Eye Health Check is to patients in three simple steps:

  • Step 1: use the base to explain what a 2D fundus image is.
  • Step 2: use the upright portion to explain what a 3D OCT scan is.
  • Step 3: use the 3 small images showing progression over time to explain how SPECTRALIS measures the smallest changes over time.

Table Talker

Art-No. 313003-001

The table talker is a powerful tool for front of house staff or the optometrist to use to explain what the 4D HD Eye Health Check is to patients.

Patient Mailer

The patient mailer is designed primarily for direct mail. It conveys a simple eye health message using powerful images that demonstrate the effect of sight threatening diseases. The glossy design communicates high quality and can be customised with your logo using either a stamp or label.

Patient Mailer

Art-No. 94220-003

The SPECTRALIS 4D HD Eye Health Check Patient Mailer is designed primarily for direct mail.

Patient Leaflets

The patient leaflets are designed for both direct mail and in-practice use. They convey a simple eye health message using powerful images that demonstrate the effect of sight threatening diseases. All leaflets can be customised with your logo with either a stamp or label.

Patient Leaflet AMD

Art-No. 94227-002

Important information regarding the SPECTRALIS 4D HD Eye Health Check for AMD.

Patient Leaflet Cataract

Art-No. 94228-001

Important information regarding the SPECTRALIS 4D HD Eye Health Check for Cataract.

Patient Leaflet Diabetes

Art-No. 94229-001

Important information regarding the SPECTRALIS 4D HD Eye Health Check for Diabetes.

Patient Leaflet Glaucoma

Art-No. 94230-001

Important information regarding the SPECTRALIS 4D HD Eye Health Check for Glaucoma.

Patient Leaflet Universal

Art-No. 94231-002

Important information regarding the SPECTRALIS 4D HD Eye Health Check in general.

Posters

The posters can be used to create an eye-catching window display, a talking point for your front of house staff, interest in the waiting room or a discussion in the consulting room. They can be printed at a size that is suitable for your practice. Simply send the printable PDFs.

Poster AMD

Art-No. 94249-002

Comparison Poster AMD.

Poster Cataract

Art-No. 94250-001

Comparison Poster Cataract.

Poster Diabetes

Art-No. 94251-001

Comparison Poster Diabetes.

Poster Glaucoma

Art-No. 94248-001

Comparison Poster Glaucoma.

Poster Universal

Art-No. 94252-002

Comparison Poster Universal.

Poster AMD

Art-No. 94243-001

Eye Poster AMD.

Poster Cataract

Art-No. 94244-001

Eye Poster Cataract.

Poster Diabetes

Art-No. 94245-001

Eye Poster Diabetes.

Poster Glaucoma

Art-No. 94246-001

Eye Poster Glaucoma.

Poster Universal

Art-No. 94247-001

Eye Poster Universal.

Poster Perfect Vision

Art-No. 313030-001

Poster - Perfect Vision doesn't mean Healthy Eyes.

Poster Retina

Art-No. 99811-002

Poster - An Advanced View of the Eye.

Eye Test "Amsler Grid"

Amsler Grid

Art-No. 200345-001

With the Amsler grid, you can test the function of the macula yourself on a regular basis.

Website Banner

Use this simple banner on your website to advertise the SPECTRALIS 4D HD Eye Health Check to your patients online. Why not link it to a relevant page on your website or to the SPECTRALIS 4D HD Eye Health Check Patient Website?

Website Banner

Art-No. 313005-001

Website Banner

Advertisements

The advertisements can be customised with your logo. The clean graphics and simple format makes them ideal for newspapers, newsletters and local magazines. In addition to your customised campaign, Heidelberg Engineering participates in seasonal supplements on eye health to support you at the national level.

Advertisement AMD

Art-No. 94211-002

Advertisement AMD

Advertisement Cataract

Art-No. 94212-002

Advertisement Cataract

Advertisement Diabetes

Art-No. 94213-002

Advertisement Diabetes

Advertisement Glaucoma

Art-No. 94210-002

Advertisement Glaucoma

Advertisement Universal

Art-No. 94214-002

Advertisement Universal

Postcards

We have modified the format of the posters and advertisements to provide postcard reminders as well that can be sent via DocMail. The message can be customised to meet your practice requirements. The format leaves space for your logo and your patient’s address details.

Postcard AMD

Art-No. 94205-003

Postcard AMD

Postcard Cataract

Art-No. 94206-002

Postcard Cataract

Postcard Diabetes

Art-No. 94207-002

Postcard Diabetes

Postcard Glaucoma

Art-No. 94204-002

Postcard Glaucoma

Roll-up Banners

The roll-up banners can be used to create an eye-catching window display, a talking point for your front of house staff, interest in the waiting room or a discussion in the consulting room. They convey a simple eye health message using powerful images that demonstrate the effect of sight threatening diseases.

Roll-up Banner AMD

Art-No. 94222-002

Roll-up Banner AMD

Roll-up Banner Cataract

Art-No. 94223-001

Roll-up Banner Cataract

Roll-up Banner Diabetes

Art-No. 94224-001

Roll-up Banner Diabetes

Roll-up Banner Glaucoma

Art-No. 94225-001

Roll-up Banner Glaucoma

Roll-up Banner Universal

Art-No. 94226-002

Roll-up Banner Universal

Reminder Letters

Reminder letters are a main stay for any optometric practice. It is important to ensure that your patients know that their eyes are important to you and that you are investing in your practice to provide improved patient care. These reminder letters allow you to use the power of your patient database to target age and risk groups and demonstrate that you offer individualised treatment. We provide the letters in Microsoft Word format so that they are easily editable and can be printed on your own letterhead and branded style.

Reminder Letter AMD

Art-No. 94253-001

Reminder Letter AMD - Word File

Reminder Letter Cataract

Art-No. 94254-001

Reminder Letter Cataract - Word File

Reminder Letter Diabetes

Art-No. 94255-001

Reminder Letter Diabetes - Word File

Reminder Letter Glaucoma

Art-No. 94256-001

Reminder Letter Glaucoma - Word File

Reminder Letter Universal

Art-No. 94257-001

Reminder Letter Universal - Word File

Press Releases

Investing in a SPECTRALIS is the perfect opportunity to gain the attention of local media. This unique 4D HD technology differentiates you from every other practice on the High Street. Whether or not you have a relationship with your local newspaper or magazine, this level of investment and your ability to improve the lives of your patients should be of interest to your local editor or reporter. These press releases customised with your practice information can give you the confidence to make contact and provide the newspaper with material to create a story.

Nothing is more powerful than experiencing a SPECTRALIS 4D HD Eye Health Check for yourself. Invite the local editor or reporter to have a free eye examination on the promise that they will run an article about this unique technology that can improve the lives of their readers. Heidelberg Engineering supports your PR efforts with a national campaign to raise awareness of the benefits of an Eye Health Check.

Press Releases AMD

Art-No. 94216-002

Press Releases AMD - Word File

Press Releases Cataract

Art-No. 94217-002

Press Releases Cataract - Word File

Press Releases Diabetes

Art-No. 94218-002

Press Releases Diabetes - Word File

Press Releases Glaucoma

Art-No. 94215-002

Press Releases Glaucoma - Word File

Press Releases One in two

Art-No. 94219-002

Press Releases One in two - Word File

National Consumer Marketing Campaign

Heidelberg Engineering participates in seasonal supplements on eye health to support you at the national level.

Click on the images below to explore articles published as part of this campaign:

at home (June)

at home (September)