Practice Tools
- Table Talker
- Patient Mailer
- Patient Leaflets
- Posters
- Eye Test "Amsler Grid"
- Website Banner
- Postcards
- Roll Up Banner
- Reminder Letters
- Press Releases
- National Consumer Marketing Campaign
Table Talker
The table talker is a powerful tool for front of house staff or the optometrist to use to explain what the SPECTRALIS 4D HD Eye Health Check is to patients in three simple steps:
- Step 1: use the base to explain what a 2D fundus image is.
- Step 2: use the upright portion to explain what a 3D OCT scan is.
- Step 3: use the 3 small images showing progression over time to explain how SPECTRALIS measures the smallest changes over time.
Table Talker
The table talker is a powerful tool for front of house staff or the optometrist to use to explain what the 4D HD Eye Health Check is to patients.
Patient Mailer
The patient mailer is designed primarily for direct mail. It conveys a simple eye health message using powerful images that demonstrate the effect of sight threatening diseases. The glossy design communicates high quality and can be customised with your logo using either a stamp or label.
Patient Mailer
The SPECTRALIS 4D HD Eye Health Check Patient Mailer is designed primarily for direct mail.
Patient Leaflets
The patient leaflets are designed for both direct mail and in-practice use. They convey a simple eye health message using powerful images that demonstrate the effect of sight threatening diseases. All leaflets can be customised with your logo with either a stamp or label.
Patient flyer OCT for glaucoma patients
Important information about the OCT examination for glaucoma
Understanding Diabetic Retinopathy
Important information about the OCT examination for diabetic retinopathy
Patient flyer OCT for patients with AMD
Important information about the OCT examination for patients with AMD
Patient flyer OCT for patients with impaired vision loss
Important information about the OCT examination for patients with impaired vision loss
Patient Leaflet AMD
Important information regarding the SPECTRALIS 4D HD Eye Health Check for AMD.
Patient Leaflet Cataract
Important information regarding the SPECTRALIS 4D HD Eye Health Check for Cataract.
Patient Leaflet Diabetes
Important information regarding the SPECTRALIS 4D HD Eye Health Check for Diabetes.
Patient Leaflet Glaucoma
Important information regarding the SPECTRALIS 4D HD Eye Health Check for Glaucoma.
Patient Leaflet Universal
Important information regarding the SPECTRALIS 4D HD Eye Health Check in general.
Videos
Video Patient Education on OCT
Patient education on the topic of "Eye care with OCT" in the form of an easy-to-understand video.
Posters
The posters can be used to create an eye-catching window display, a talking point for your front of house staff, interest in the waiting room or a discussion in the consulting room. They can be printed at a size that is suitable for your practice. Simply send the printable PDFs.
Poster Whole Eye OCT
The poster provides structural details of the whole eye based on OCT images.
Eye Test "Amsler Grid"
Amsler Grid
With the Amsler grid, you can test the function of the macula yourself on a regular basis.
Website Banner
Use this simple banner on your website to advertise the SPECTRALIS 4D HD Eye Health Check to your patients online. Why not link it to a relevant page on your website or to the SPECTRALIS 4D HD Eye Health Check Patient Website?
Postcards
We have modified the format of the posters and advertisements to provide postcard reminders as well that can be sent via DocMail. The message can be customised to meet your practice requirements. The format leaves space for your logo and your patient’s address details.
Roll-up Banners
The roll-up banners can be used to create an eye-catching window display, a talking point for your front of house staff, interest in the waiting room or a discussion in the consulting room. They convey a simple eye health message using powerful images that demonstrate the effect of sight threatening diseases.
Reminder Letters
Reminder letters are a main stay for any optometric practice. It is important to ensure that your patients know that their eyes are important to you and that you are investing in your practice to provide improved patient care. These reminder letters allow you to use the power of your patient database to target age and risk groups and demonstrate that you offer individualised treatment. We provide the letters in Microsoft Word format so that they are easily editable and can be printed on your own letterhead and branded style.
Press Releases
Investing in a SPECTRALIS is the perfect opportunity to gain the attention of local media. This unique 4D HD technology differentiates you from every other practice on the High Street. Whether or not you have a relationship with your local newspaper or magazine, this level of investment and your ability to improve the lives of your patients should be of interest to your local editor or reporter. These press releases customised with your practice information can give you the confidence to make contact and provide the newspaper with material to create a story.
Nothing is more powerful than experiencing a SPECTRALIS 4D HD Eye Health Check for yourself. Invite the local editor or reporter to have a free eye examination on the promise that they will run an article about this unique technology that can improve the lives of their readers. Heidelberg Engineering supports your PR efforts with a national campaign to raise awareness of the benefits of an Eye Health Check.
National Consumer Marketing Campaign
Heidelberg Engineering participates in seasonal supplements on eye health to support you at the national level.
Click on the images below to explore articles published as part of this campaign:
at home (June)
at home (September)
