Privacy Policy Newsletter

29th April 2021

Table of contents

  1. General
  2. Contact
  3. Your rights
  4. Newsletter
  5. Pardot

1 General

We appreciate your interest in our website and our company.

Below we inform you about personal data collected when you visit this website. Personal data is factual or personal information about a specific or specifically identifiable person, for example name, address, email address and user behavior.

Controller in accordance with Article 4 no. 7 European General Data Protection Regulation (GDPR):

Heidelberg Engineering GmbH
Max-Jarecki-Strasse 8
69115 Heidelberg
Email: info[at]

(for further contact information please refer to the section Publisher).

You can contact our Data Protection Officer at HeidelbergEngineering[at] or at:

CL Compliance und Datenschutz GmbH & Co KG
Douglasstraße 11 – 15
76133 Karlsruhe
Phone: +49 721 91250880

2 Contact

You can send an inquiry by using the provided email addresses or the general contact form.

The personal data you provide within this inquiry will be stored to process your concern. Data collected in this context will be deleted as soon as its storage is not necessary any more or processing will be limited in case of legal storage obligations. Your personal information will not be forwarded to third parties or otherwise transferred. (Legal basis is Article 6 paragraph 1 s. 1 lit. b GDPR, when using the contact form also Article 6 paragraph 1 s. 1 lit. a GDPR. )

3 Your rights

You have the following rights regarding your personal data:

  • Right of information,
  • Right of rectification and erasure,
  • Right of restriction of processing,
  • Right of objection to processing,
  • Right to data portability.

You have also the right to lodge complain with a data protection supervisory authority against processing of your data by us

4 Newsletter

With your consent to the collection, processing and use of your data, you can subscribe to our newsletters on various topics, with which we will regularly inform you about products, training offers, learning materials, events and news. For subscription to our newsletter, we use the so-called double opt-in process. This means that after you have registered, we will send you an email to the specified email address. In this email we ask you to confirm that you wish to receive the newsletter. In order to be able to prove your registration and, if necessary, to clarify a possible abuse of your personal data, we log the ordering of the newsletter. We save the sending of the confirmation e-mail and the receipt of your hereby requested answer as well as the data of the registration and confirmation. The data is used exclusively by Heidelberg Engineering and is not passed on to third parties. If you do not confirm your registration within two weeks, your information will be deleted.

Only your email address is mandatory information for sending the newsletter. Specifying additional data in respectively marked fields is voluntary but will allow to address you personally. After your confirmation, we will save your email address for the purpose of sending you the newsletter. (Legal basis is Article 6 paragraph 1 s. 1 lit. a GDPR)

You can withdraw your consent to the storage of your personal data and its use for sending the newsletter at any time. To do so, click on the link provided in each newsletter email, send an email to or send a message to the contact details of the controller as stated in this privacy policy.

Please note that we analyze your user behavior when sending the newsletter. For this analysis, the e-mails sent contain tracking pixels, so-called one-pixel image files and personalized tracking links. We use this data to find out which topics are of interest to you and to improve the content provided. We record whether and when the newsletters we send to you are opened and which links are clicked on. (Legal basis is Article 6 paragraph 1 s. 1 lit. f GDPR)

Tracking based on the one-pixel image files is prevented if you have deactivated the display of images in your e-mail program by default. In this case the newsletter will not be displayed completely and you may not be able to use all functions. If you display the images manually, the above-mentioned tracking will take place. Clicks on personalized tracking links are always logged.

To deliver our newsletter service, we use Pardot, the marketing automation solution of Salesforce, which we explain in the “Pardot” section.

5 Pardot

We use Pardot, the marketing automation solution from, Inc., Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA, which is linked to our Salesforce CRM system. In addition to the Salesforce infrastructure, Pardot uses Amazon Web Services, Inc. as hosting provider (third-party hosting provider). The data processing is carried out on our behalf on the basis of a contract data processing agreement that we have concluded with Salesforce.

We use the Pardot software in online marketing for:

  • systematically recording, analyzing and optimizing our website
  • provision of personalized content and product recommendations
  • implementation of (automated) marketing campaigns and advertising activities
  • measuring the success of marketing campaigns
  • implementation of our e-mail newsletter service
  • provision of landing pages and forms

The legal basis is Article 6 paragraph 1 s. 1 lit. f GDPR.

To register for our e-mail newsletter service, we provide you with a Pardot form embedded in our website or - if your browser does not display the form - directly with a link to the form created in Pardot. When you click on the subscribe button in this Pardot form, a session cookie called "Pardot" is set in your browser by Pardot. We have no influence on the setting of the cookie and its content.

For more information on Salesforce/Pardot, please visit: